Blog Posts

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to keep good sponsors

10 Dec 2018

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...

How to leverage an industry Award win

28 Oct 2018

No business exists without some form of marketing – it's Awards season so why not make the most of your Award win. To not leverage an Award win/finalist outcome is leaving valuable marketing dollars on the table. read more...

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

50 Reasons to Get Off the Grid this Holiday Season

28 Dec 2017

Every marketing professional needs to know how to balance their work and personal life. We're now more connected than ever before but before you think you can't possibly afford to unplug - here's 50 reasons why you should take time out. read more...

What's next for brands in this digital revolution

11 Oct 2017

Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

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Children First Foundation - Annual Golf Tournament

The inaugural Children First Foundation Creating Miracles Golf Tournament is an opportunity to play on one of Melbourne's finest private golf courses – Victoria Golf Club – whilst supporting disadvantaged children from developing countries to receive life changing surgery.

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Featured Blog Post

Why brand relevance is critical to creating content that sells

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve.

Read More More Posts

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