Blog Posts

The Starfish Story - Making a Difference

17 Mar 2019

The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...

How to communicate one-on-one through sponsorship

03 Feb 2019

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...

How to use sponsorship to enable conversations

03 Feb 2019

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to keep good sponsors

10 Dec 2018

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...

How to leverage an industry Award win

28 Oct 2018

No business exists without some form of marketing – it's Awards season so why not make the most of your Award win. To not leverage an Award win/finalist outcome is leaving valuable marketing dollars on the table. read more...

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

50 Reasons to Get Off the Grid this Holiday Season

28 Dec 2017

Every marketing professional needs to know how to balance their work and personal life. We're now more connected than ever before but before you think you can't possibly afford to unplug - here's 50 reasons why you should take time out. read more...

What's next for brands in this digital revolution

11 Oct 2017

Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...

Featured Event

The Excellence in Early Childhood Education Awards

The Excellence in Early Childhood Education Awards will be launched in 2019. This program will unite the entire sector around the celebration of achievement and excellence. It will offer opportunities to share innovative ideas, recognise services of excellence and provide industry networking.

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Featured Sponsor

KALON SNEAKERS

KALÒN SNEAKERS is a unique sneaker company passionate about developing sneakers. Inspired by the growing sneaker market in Australia we take pride in designing and delivering premium quality...

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Featured Blog Post

The Starfish Story - Making a Difference

The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships.

Read More More Posts

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