Blog Posts

Hybrid events and activism are the future

09 Jun 2021

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...

How to market your brand or event

26 Apr 2021

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...

What sponsors look for in sponsoring an event

31 Mar 2021

Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...

The call for authenticity on International Women’s Day

28 Feb 2021

Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...

How to engage customers through value creation

11 Feb 2021

Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...

How to apply a sponsorship formula to measure ROI

07 Jan 2021

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...

How to attract event sponsors in 2021

10 Nov 2020

Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...

Social media basics to building online engagement

11 Oct 2020

With so many event going virtual and physical events still facing an uncertain future in the first half of 2021, it's a good time to go back to the basics of building online engagement. read more...

How to co-create shared value

18 Aug 2020

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...

How to do a health check on your social conscious

21 May 2020

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...

Featured Event

2 CITIES - Melbourne Fringe Circus Hub

Running over 10 days, 2 CITIES is the dedicated circus hub for Melbourne Fringe Festival 2021. Produced by After Dark Theatre and supported by Meat Market and Melbourne Fringe Festival, it is set to be the largest annual circus performance event in Victoria.

Read More More Events

Featured Sponsor

DHL

DHL is present in over 220 countries and territories across the globe, making it the most international company in the world. With a workforce exceeding 350,000 employees, we provide solutions for an...

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Featured Blog Post

Hybrid events and activism are the future

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment.

Read More More Posts

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