Blog Posts
Why consumer-focused outcomes are important in sponsorship
07 Jul 2022
?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness. read more...
Planning a sponsored event
28 Mar 2022
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...
What is CSR and why is it important
16 Feb 2022
For many brands, CSR is a way to change perceptions and reputations, rather than creating and measuring any substantial positive impact. Understanding CSR and how to demonstrate it can make all the difference with your customers. read more...
How to keep your partnerships relevant in 2022
22 Dec 2021
As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level? read more...
What makes us exceptional
25 Oct 2021
One of our clients has recently entered the local Business Awards. These awards create a terrific platform for recognising and celebrating the achievements of business, especially in tough years such as this one. But they do so much more. read more...
Using sponsorship to motivate and engage employees
23 Sep 2021
Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event. read more...
Ten ways to improve perceptions of your brand authenticity
31 Jul 2021
How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...
Ten ways to improve perceptions of your brand authenticity
31 Jul 2021
How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...
Hybrid events and activism are the future
09 Jun 2021
While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...
How to market your brand or event
26 Apr 2021
It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...
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Why consumer-focused outcomes are important in sponsorship
?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.
Read More More Posts