Blog Posts

How to apply a sponsorship formula to measure ROI

07 Jan 2021

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...

How to attract event sponsors in 2021

10 Nov 2020

Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...

Social media basics to building online engagement

11 Oct 2020

With so many event going virtual and physical events still facing an uncertain future in the first half of 2021, it's a good time to go back to the basics of building online engagement. read more...

How to co-create shared value

18 Aug 2020

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...

How to do a health check on your social conscious

21 May 2020

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...

An important consideration for festival and event organisers

07 Apr 2020

There’s a lot of talk right now about how quickly the events industry will be able to get back on its feet. Some are suggesting fans will rush back to the live events they’ve loved and lost. Others are saying it’ll be a more tentative approach. Whatever the case, there’s a new reality to consider. read more...

The silver lining to COVID-19

17 Mar 2020

We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...

How to increase brand engagement

18 Feb 2020

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...

What Meghan has in common with charity event sponsors

18 Jan 2020

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them. read more...

Lead from the heart to attract and retain key event partners

25 Dec 2019

Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success. read more...

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Featured Blog Post

How to apply a sponsorship formula to measure ROI

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns.

Read More More Posts

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