Blog Posts

Using sponsorship to motivate and engage employees

23 Sep 2021

Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Hybrid events and activism are the future

09 Jun 2021

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...

How to market your brand or event

26 Apr 2021

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...

What sponsors look for in sponsoring an event

31 Mar 2021

Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...

The call for authenticity on International Women’s Day

28 Feb 2021

Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...

How to engage customers through value creation

11 Feb 2021

Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...

How to apply a sponsorship formula to measure ROI

07 Jan 2021

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...

How to attract event sponsors in 2021

10 Nov 2020

Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...

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Featured Blog Post

Using sponsorship to motivate and engage employees

Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event.

Read More More Posts

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