Blog Posts
How to market your brand or event
26 Apr 2021
It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...
What sponsors look for in sponsoring an event
31 Mar 2021
Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...
The call for authenticity on International Women’s Day
28 Feb 2021
Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...
How to engage customers through value creation
11 Feb 2021
Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...
How to apply a sponsorship formula to measure ROI
07 Jan 2021
Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...
How to attract event sponsors in 2021
10 Nov 2020
Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...
Social media basics to building online engagement
11 Oct 2020
With so many event going virtual and physical events still facing an uncertain future in the first half of 2021, it's a good time to go back to the basics of building online engagement. read more...
How to co-create shared value
18 Aug 2020
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...
How to do a health check on your social conscious
21 May 2020
While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...
An important consideration for festival and event organisers
07 Apr 2020
There’s a lot of talk right now about how quickly the events industry will be able to get back on its feet. Some are suggesting fans will rush back to the live events they’ve loved and lost. Others are saying it’ll be a more tentative approach. Whatever the case, there’s a new reality to consider. read more...
Featured Event
Evergreen Festival
To be held over three days, Evergreen will come to life with a European inspired festive atmosphere within the picturesque township of Tamborine Mountain. With daily operating times of 10am to 9pm, Evergreen Festival is free admission for visitors to experience.
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Featured Sponsor
Air New Zealand
Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au
Read MoreFeatured Blog Post
How to market your brand or event
It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market.
Read More More Posts