Blog Posts
Media consumption has changed forever: get in on the action
07 Mar 2018
The changes we're seeing in how consumers use media and consume content will continue to have a profound impact on how rights-holders do business. read more...
The best way to retain sponsors
26 Jan 2018
One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...
50 Reasons to Get Off the Grid this Holiday Season
28 Dec 2017
Every marketing professional needs to know how to balance their work and personal life. We're now more connected than ever before but before you think you can't possibly afford to unplug - here's 50 reasons why you should take time out. read more...
What's next for brands in this digital revolution
11 Oct 2017
Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...
What does business events look like in the future?
14 Sep 2017
McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...
The key metrics to measure your sponsorship objectives
15 Aug 2017
It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...
How to make your sponsorship count
14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
What makes a brand successful
19 Jun 2017
A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...
Why sponsorship seekers need a business case approach
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
Does sponsorship work?
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
Featured Event
Inflatable Regatta
Over 3000 people sailing inflatable boats down a Melbourne River. High visibility and participation. Video from 2017 event - www.vimeo.com/216963660
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Featured Sponsor
Queensland Country Health Fund
Queensland Country Health Fund first opened its doors to Members in Mount Isa on 14 February 1977.Since that date, the health fund has grown to be the largest regional based health insurer in...
Read MoreFeatured Blog Post
Media consumption has changed forever: get in on the action
The changes we're seeing in how consumers use media and consume content will continue to have a profound impact on how rights-holders do business.
Read More More Posts