Lead from the heart to attract and retain key event partners

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The Christmas Carols events around the country are hugely popular for both locals and holiday makers of all ages who come to share in the spirit of Christmas. Carols events are also great for sponsors to support – and for more reasons than attracting attention with the thousands of families who are a captive audience.

There's a feel good factor to being part of something that brings people together in peace and harmony.

The overriding message of a Carols event is that everything begins with believing. When we believe in ourselves and in our decisions, we have the ability to achieve almost anything. And, it goes without saying those who don't believe in magic, will never find it.

We can use this analogy as a guide for how we should live our life – peacefully and with purpose – knowing that the universal laws of success are on our side.

Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success.

Lead from the heart to attract and retain key partners. Here's how:

1.Use your voice for kindness – find opportunity to spread goodwill and to be of service to others. It feels good and there's nothing more powerful than showing kindness – no matter how serious your negotiations.

2.Use your ears for compassion – listen more and speak less. Learn what is really at the heart of the issue and what you need to do to meet the needs of others. Think creatively to produce a win-win-win outcome for the event-holder, the sponsor and the audience.

3.Use your hand for charity – create opportunities to give to those less fortunate through the work of your sponsorship. While there are more charities than ever before, there is more need than ever before too.

4.Use your mind for truth – always take responsibility for yourself, your decisions and your actions. Sometimes a great idea might not turn out to be such a good one in hindsight, but we can use these times to learn and to grow from the experience. Show courage to realise the truth.

5.Use your heart for love – love brings peace when times are awkward and resolution when faced with difficulties. It's easily one of the most powerful intentions you can apply to your relationships and has the potential to change the world one sponsorship at a time.

Looking for a keynote speaker that speaks from the heart for your 2020 conference? Email me at caroline@eventsponsors.com.au

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