Combining sponsorship leaders with start-ups

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Research has revealed that the Sunshine Coast is positioned to become Australia's hot spot for start-up and online digital businesses, which contribute to the economic prosperity and growth of our nation.

In 2013, the Google e-Town awards announced that the Sunshine Coast was a Queensland finalist.

This prosperous business microclimate for emerging entrepreneurs is thanks to infrastructure like the University of the Sunshine Coast and the Innovation Centre at Sippy Downs, the revitalisation of CBDs in key towns like Caloundra and Maroochydore,
and the enthusiasm of business networks.

When it comes to sponsorship for start-ups who are app creators, digital service providers or bloggers, there are corporates, business operators and Not-For-Profit CEOs with decades of experience that can provide beneficial guidance, as well as benchmark evaluation and independent insights.

Apart from the digital arena, sponsors are keen to develop strategic liaisons through sport, the arts, entertainment, charitable causes and associations for mutual benefit.

Most top brands who are sponsors, whether banks, building societies, insurance companies or medical benefits providers, are keen to implement fresh strategies, evaluate opportunities after brainstorming and gain optimum results for all parties
involved.

A combined effort can redefine what's possible through sponsorship agreements,
which through leverage have the potential to exceed expectations and achieve a lasting impact on consumers.

The combination of the laid back café and beach lifestyle of the Sunshine Coast, with the new National Broadband Network, technological advancement and ample opportunities in the technology space provide an enticing setting for someone looking to get their start up off the ground and partner with a well-established organisation.

Whether they are seeking branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, philanthropic assistance, online and new media programs, or social marketing, Sunshine Coast start-ups should also consider the three levels of government – local, state and federal for potential sponsorship or appropriate grants.

Sunshine Coast Government and business groups are working together consistently on a variety of strategic economic betterment projects for the region. Opportunities for sponsorship are growing in diversity and the digital and technological environment is evolving rapidly as we speak.

As a well-established business operator, Not-For-Profit co-ordinator or start-up entrepreneur, don't let the opportunities pass you by. Be active in the business community in person and online. Sponsors have the ability to enrich your industry with knowledge, talent and leadership. Maximise your potential, and consider sponsorship as a means to shape and define your organisation and gain objective understanding for mutual benefit.

The Sunshine Coast has the potential to become Australia's pivotal centre for sponsorship growth, as well as being a successful start-up business incubator.

ENDS

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