What makes us exceptional


They also give business owners and staff an opportunity to revisit their business plan and define 'What Makes Us Exceptional'. This was a terrific exercise that our client has just completed and I encourage you to take 10 minutes out to answer these questions about your own business.

It will really help define your USP (Unique Selling Proposition) so next time your team leveraging an event sponsorship, have a trade stall or an opportunity to share a few words about your business – you know exactly what to say.

So here are the questions, and an abbreviated version of some of the potential responses you could give. Be honest, and transparent with yourself. We challenge you to come up with your own answers so you know where your gaps might be.

1.We are better because…..

….. we put the local community first. We provide hands-on, full-commitment sponsorships that lead to significant community benefits.

2.We are smarter because…….

….. of our intimate understanding of our customers' needs, that informs whatever we do.

3.We are faster because…….

…… we listen carefully and are agile enough to respond quickly to the needs of our customers and the greater community in which we work, live and play.

4.We are more effective because……

…….. we embrace innovation to make incremental improvements to our business.

5.We are more desirable because……

…… we offer our community the local knowledge and authentic connections that they seek from a service-based business.

6.Our services are more accessible because…..

….. we strive to retain face-to-face contact alongside digital solutions. We adjust and adapt our services to suit the needs of individuals, organisations and the community and respond quickly in times of emergency and change.

7. We are more reliable because.....

……. we deliver a consistent service and we do it when we say we will.

I hope this has been helpful for you. Of course if you have any questions or need management support for your sponsorship portfolio, please reach out.

Related Tags

Featured Event

Speedway Sponsorship - Darland Kenyon Racing

Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

Read More More Events

Featured Sponsor

Adelaide Convention Centre

The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

Read More

Featured Blog Post

Planning a sponsored event

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

Read More More Posts


Let us know where you need support and we'll do our best to help you.