Melbourne International Flower & Garden Show

Take part in MIFGS and your brand will be associated with the environment, sustainability messaging, tradition, quality and all the excitement of a major event which enjoys strong national media attention.

The Show's PR company engages with key media across Australia to generate positive coverage surrounding the high calibre of exhibitors and family friendly activities on offer at MIFGS. For the 2016 show, in total 1,236 pieces of coverage were secured, generating advertising value equivalent to $6,260,191 reaching an audience of over 72.1 million. MIFGS attracts a very broad mix of trade and community visitors, with a strong family attendance on the weekend. Hundreds of thousands more enjoy the Show through the MIFGS website, national press coverage and associated television and radio programmes.

Gardening has always been one of Australia's favourite pastimes but in the last decade or so it has become a phenomenon - the inspiration for everything from peak time TV programmes to multi-million dollar retail concepts.

At the heart of this major consumer market is one of the world's great gardening events – the Melbourne International Flower & Garden Show (MIFGS). At each MIFGS event the gardening and floral industries set the standards in horticulture by bringing together new ideas and the very best plants, products and people with a rigorous commitment to quality and sustainability.

As the largest event of its kind in the Southern Hemisphere, this prestigious event is a part of the fabric of Melbourne; Australia's events capital.

The world heritage listed Royal Exhibition Building and Carlton Gardens provide a very unique and stunning backdrop that transforms into an Autumn wonderland of landscape designs and floral artistry from the traditional to the contemporary, continuing to promote and enhance Victoria's reputation for horticulture both nationally and internationally.

This prestigious event continues to grow each year into one of unequalled stature and reputation. This growth can be attributed to the support the Show receives from its exhibitors as well as other key stakeholders from the horticultural industry, media, sponsors and of course the attending public.

Playing host to over 700 retail, landscape & floral design exhibits, children's activities, great food & entertainment the Melbourne International Flower & Garden Show is a world class event that caters for the whole family.

In 2017 the Carlton Gardens and Royal Exhibition Building will again be awash with vibrant blooms & stylish landscapes as the highly anticipated Melbourne International Flower & Garden Show returns for its 22nd year. Hosting over 100,000 Show visitors across the five days, MIFGS is once again set to amaze, delight and inspire enthusiasts with its unique balance between living art and the Australian lifestyle, as Australia's leading landscape and floral designers demonstrate their skill and imagination through an array of innovative and creative designs.