Springvale Snow Fest

  • Event Holder
    City of Greater Dandenong
  • Date
    25 Jul 2021
  • Time
    12:00 PM - 07:00 PM
  • Admission Price
    Free entry
  • Location
    Springvale, VIC


Countdown to event!

2021-07-25 12:00:00 2021-07-25 19:00:00 Australia/Sydney Springvale Snow Fest This free event offers its 40,000 visitors a Winter Wonderland. Attractions: Two real snow play areas Snow falling special effects and ice sculpting Multicultural food and market stalls Live entertainment on two stages Rides Fireworks Sponsored by Mt Buller with media partner Fox FM. Springvale, VIC City of Greater Dandenong


Categories

Event
  • Community
  • Cultural
Target Demographics
Age
  • 0 - 15 Years
  • 16 - 39 Years
  • 25 - 54 Years
  • 16 - 54 Years
  • Families
Gender
  • Both Male/Female
Target Regions
  • Within 1 hour of the Event

Sponsorship Benefits

Five Million Reasons to sponsor Springvale Snow Fest
Why five million? That's the number of cumulative impressions your logo will receive as a Springvale Snow Fest Presenting Partner.

Other benefits for Presenting Partners:

- "Hero" status on all marketing collateral – five million projected cumulative impressions of your logo.

- Naming rights to the main stage, fireworks or other high profile event attractions.

- Signage opportunities at major event entrances and a double corporate marquee in a central position.

- Speaking opportunity during the official ceremony.

- Your own TVC screened on the outdoor Urban Screen in Harmony Square, Dandenong.

Get in touch with the City of Greater Dandenong to find out how your brand can leverage this unique, popular and award-winning event.

Sponsored Event Experience

At Springvale Snow Fest, children delight in catching falling snowflakes and adults marvel at the astounding feat of trucking 80 tonnes of real Mt Buller snow into the heart of Springvale. And everyone enjoys the snow themed attractions from ice sculpting, snow falls and real snow play.

Let the magic of Springvale Snow Fest enhance your product or brand.

Event Background

An Award Winning Event
Now in its eighth year, Springvale Snow Fest has received two Australian Event Awards:

• 2016 – Best Tourism Event (Vic)
• 2013 – Best New Event (Vic)

Comments from the Australian Event Awards judges:

"Great concept to bring all that snow to your town. And for people to see it for the first time. A great community event. Good growth over three years."

"Well done on evolving an event that showcases the culturally diverse nature of your community with a fun festive community event."

Event Reach
The event's promotion and publicity campaign makes more than 7.3 million impressions, with an estimated value of $260,000.

The event is also an economic powerhouse, bringing in an estimated $590,000 net boost to Springvale.

A growing audience
42,000+ people attended Springvale Snow Fest in 2019, up 400% since the inaugural 2013 event.

Melbourne South East catchment
The vast majority (86%) of attendees hail from Melbourne's south east corridor. Of those, 27% are from Greater Dandenong (Springvale, Keysborough, Dandenong, Noble Park ). The event is also popular with people from Doveton, Bentleigh, Murrumbeena, Parkdale and surrounding areas.

A social audience
Over 50,000 people viewed the event's Facebook page, and approximately 16,700 of them responded to the page.

A multicultural audience
The Springvale retail precinct is Melbourne's biggest south east Asian shopping precinct. The event's food stalls particularly cater to people who love the food of south east Asia.

More broadly, the Greater Dandenong region has the highest intake of migrant settlement in Victoria with over 160 different languages spoken.

Event Details


It will be snowing again in Springvale in July. The award winning Springvale Snow Fest is back on from 12pm-7pm and is one of the must see attractions in the heart of Springvale on Buckingham Avenue, attracting over 40,000 people.

The streets will be filled with fun, snow (real and simulated), moving rides, free kids activities and market and food stalls.

Entertainment and activities

The festival will also feature some great family entertainment:

• Amusement rides and attractions
• Two snow play areas with real snow
• Snow falling across the event site
• Ice sculpting
• Multicultural food and market stalls
• Live entertainment on two stages
• Free family cultural activities
• Community stalls with free activities
• A spectacular fireworks display finale

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