BESydney CEO Lyn Lewis-Smith said, in addition to driving retail sales, the partnership adds a depth of collaboration to the city's portfolio of partnerships.
"International business events delegates are a boon for local retailers. Our Asian incentive research shows that shopping is one of the top four activities delegates enjoy in Sydney, and these high-yielding visitors spend up to 6.5 times more than leisure tourists," she said.
"We are thrilled to welcome Mirvac Retail to our portfolio of over 30 strategic partners. Together with our partners we offer value propositions second to none for our international business events delegates.
"These partnerships are key to ensuring Sydney remains Australia's most attractive destination for international business events, and provides unique experiences for our welcomed guests."
Mirvac Retail owns and manages a number of shopping centres across Australia's eastern seaboard, including Sydney's Harbourside Shopping Centre at Darling Harbour, Birkenhead Point Outlet Centre and Tramsheds Harold Park.
