Tourism Australia today announced that its biennial Dreamtime event for incentive buyers will be held in Brisbane.
The last event, hosted in Adelaide, saw 95 hosted buyers and 21 media experience the incentive product of the host city.
94 per cent of those buyers indicated they were either 'satisfied' or 'very satisfied' with the Dreamtime program and 95 per cent of stated they were more likely to send business to Australia as a result of attending Dreamtime.
As part of the Dreamtime program, Australian industry will have the opportunity to meet and do business with qualified buyers from key markets including Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom during business sessions – helping to secure future incentive business for Australia.
Brisbane Lord Mayor Graham Quirk said he was delighted Tourism Australia had decided to bring Dreamtime to Brisbane for the first time next year.
"Dreamtime gives us the opportunity to showcase our vibrant hotels, venues, team-building offerings and leisure experiences to key global incentive decision-makers, who are responsible for bringing in large groups that support our tourism industry and broader visitor economy," said Cr Quirk.
Brisbane Marketing's Convention Bureau General Manager Rob Nelson said the bureau was proud to work with Tourism Australia to bring Dreamtime to the city.
"Having been successful for a number of years in the highly competitive association conference sector, we want to increase awareness of Brisbane's remarkable incentive products and experiences. I think the buyers and media attending Dreamtime will be pleasantly surprised and inspired by what Brisbane and our surrounding region have to offer," Nelson said.
The Dreamtime program also includes a destination showcase, dedicated media event and networking opportunities to allow the maximum engagement between Australian industry and international business events buyers.
Dreamtime 2017 will be held from 3 – 6 December in Brisbane, with international buyers and media then continuing on educational visits to other Australian destinations.