Following the overwhelming success of Hair Expo Australia, Beauty Expo Australia, and Salon Melbourne events in 2016, exciting changes have been announced for the 2017 events, including:
Hair Expo Australia returns to Darling Harbour in 2017 and MCEC, Melbourne in 2018
Hair Expo Australia has confirmed that it will alternate its location annually between Sydney and Melbourne for the foreseeable future, with the 2017 event returning to its home in Darling Harbour at Sydney's new International Convention Centre (ICC) over 10-12 June. Come 2018, Hair Expo Australia will return to its Victorian home at the Melbourne Convention and Exhibition Centre (MCEC). The decision was made after an overwhelmingly positive response from attendees of Hair Expo Australia's 2016 Melbourne show.
Hair Expo Pop Up to debut at Beauty Expo Melbourne
To address the location variation of Hair Expo Australia going forward, Hair Expo Australia has also announced the introduction of an exciting new event called Hair Expo Pop Up, which will debut at Beauty Expo Melbourne (formerly Salon Melbourne) over 25-26 March 2017. Hair Expo Pop Up will be designed to reflect the look and feel of a pop-up store, with many of the fun, creative events and demonstrations that make Hair Expo Australia the must-attend event for hair professionals. Likewise, when Hair Expo Australia returns to Melbourne in 2018, NSW-based hair professionals can attend Hair Expo Pop Up at Beauty Expo Australia. The Hair Expo community in both Victoria and NSW will never have to go without their local "fix" anymore, even in years when Hair Expo is not happening on their home turf.
Salon Melbourne becomes Beauty Expo Melbourne, Victoria's premier boutique beauty event
Beauty Expo Melbourne is a new, dedicated beauty event that will replace Salon Melbourne in 2017. Held over 25-26 March 2017 at the MCEC, Beauty Expo Melbourne will offer diverse, independent education and access to quality industry suppliers for the Victorian audience. Attendees will receive an inspiring overview of products and trends and the event will connect suppliers with the largest gathering of professionals for impactful product launches, sales and networking. What's more, those attending Beauty Expo Melbourne will also have access to Hair Expo Pop Up – this means one ticket gives access to two shows.
Beauty Expo Australia 2017 returns to Darling Harbour, Sydney
Beauty Expo Australia will make its much-anticipated return to Sydney's Darling Harbour in 2017, with the event to be held at the ICC from 26-27 August. Industry professionals will have the opportunity to try and test new product offerings, attend education seminars, and partake in high-profile events like the Nailympia Australia Competition and the Face2Face Makeup Competition, at a refreshed, more convenient venue.
Julia Erben, Event Director – Hair & Beauty, Reed Exhibitions, said: "We're thrilled to announce these changes and additions to our portfolio of events. After such a positive 2016 result for all our shows, we're confident that the addition of Hair Expo Pop Up to Beauty Expo Melbourne, coupled with a fresh venue for Beauty Expo Australia and Hair Expo Australia at Sydney's ICC, will mean 2017's events are going to be even more fabulous and informative for hair and beauty professionals."
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