Tourism Sport and Major Events Portfolio Councillor Jason O'Pray said the new app was another way in which local businesses could leverage major and regional events.
"The events pot of gold is right here on the Sunshine Coast and the Events+ MasterClasses have been showing businesses of all types how to maximise opportunities when these big events come to town," he said.
"This new Events+ app takes it a step further and enables local businesses to put their special offers and discounts right in the hands of the thousands of people who come to the Sunshine Coast for big events.
Sunshine Coast Destination Limited CEO Simon Ambrose said information about the app would now be provided to all participants at major events.
"So everyone who registers or buys a ticket to events like the Caloundra Music Festival, the Mooloolaba Triathlon and next year's Australian Surf Life Saving Titles will be provided with info about this new app and how to tap into these great local discounts during their stay here," he said.