Emirates has held sponsorship rights across tennis, F1, football, horse racing, golf, cricket, Aussie Rules and sailing over the years. So which property brings them the greatest exposure and online citation?
Football has always been the stand-out in Emirates' sponsorship portfolio and accounts for nearly half of all their online citations. It's their sponsorship of football that has brought them the most cut-through and the most value. Through the acquisition of sponsorship rights with governing bodies and leading clubs teams, Emirates has arguably become one of the most prominent brands within football.
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