Blog Posts

Technology takes sponsorship to a new level

08 Jul 2019

To know where sponsorship is now, you've only got to watch the Wimbledon coverage to see just how much B2B technology is shaping the experience. It's an exciting time for any sponsorship partner because as this technology has become the new norm, so too has the opportunities. read more...

What's next for brands in this digital revolution

11 Oct 2017

Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...

The Top Sponsorship Headlines of 2015

28 Dec 2015

With the year almost through it's time to reflect on 2015's top sponsorship headlines. Remembering sponsorship is as much about forging mutually beneficial partnerships as it is about executing campaigns around the brand objectives of the sponsor and rights holder. read more...

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    How to do a health check on your social conscious

    While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?

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