Blog Posts

The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

How worthwhile is sponsoring the arts?

01 Jan 2017

Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...

Why social media has changed branding forever

13 Jul 2016

How can brands complete in this new crowd culture? There's two clear solutions for brands. One approach is to create branded, cause-related content. The alternative is to find content on social channels and sponsor the content by way of advertising. read more...

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

    Featured Event

    Car 79, Beyond Bitumen Rally

    Team of driving enthusiasts are taking on the NSW Southern Districts and the Victorian High Country, while raising funds and awareness for Beyond Blue. The group starts its four-day tour in Goulburn NSW on the morning of Friday 27 March 2020. The tour will finish up in Gundagai NSW on Monday

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    Featured Sponsor

    RACV Resorts

    RACV Resorts are perfect for a short break or a family getaway. They provide great service and a wide variety of accommodation in Victoria, Queensland and Tasmania.

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    Featured Blog Post

    What we can learn from non-for-profits

    Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.

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