Blog Posts

Planning a sponsored event

28 Mar 2022

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

What we can learn from non-for-profits

03 Sep 2019

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

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    Useful Metrics for Sponsoring Community Events

    Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.

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