Blog Posts

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

What we can learn from non-for-profits

03 Sep 2019

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...

non-for-profits cause-related marketing cause-related sponsorships donations cause sponsorship brand loyalty emotional connection with target market consumer values

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

muhammad ali sponsorship objectives brand loyalty brand awareness competitive advantage corporate social responsibility

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

sponsorships partnerships campaign objectives brand awareness brand visibility brand loyalty event experience personalised advertising

Featured Event

2020 Law Institute of Victoria CPD Intensive

An excellent opportunity to participate in a full day exhibition at the beautiful Sofitel on Collins, which attended by 500 lawyers who specialise in family, succession and family law. **Limited speaking opportunities are available.**

Featured Sponsor

PwC Consulting

PwC is one of Australia's leading professional services firms, bringing the power of our global network of firms to help Australian businesses, not-for-profit organisations and governments assess...

What Meghan has in common with charity event sponsors

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them.