Blog Posts

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

What we can learn from non-for-profits

03 Sep 2019

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...

non-for-profits cause-related marketing cause-related sponsorships donations cause sponsorship brand loyalty emotional connection with target market consumer values

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

muhammad ali sponsorship objectives brand loyalty brand awareness competitive advantage corporate social responsibility

How to make the event experience personal

04 Jun 2016

The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...

sponsorships partnerships campaign objectives brand awareness brand visibility brand loyalty event experience personalised advertising

Featured Event

Spanish Language Fiesta

The Spanish Language Fiesta celebrates the Spanish language by inviting our wider community to connect with and learn about the rich traditions of Hispanic culture.

Featured Sponsor

Queensland Country Health Fund

Queensland Country Health Fund first opened its doors to Members in Mount Isa on 14 February 1977.Since that date, the health fund has grown to be the largest regional based health insurer in...

The call for authenticity on International Women’s Day

Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness.