Blog Posts
Planning a sponsored event
28 Mar 2022
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...
Where were the sponsors when it mattered?
24 Oct 2019
This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...
What we can learn from non-for-profits
03 Sep 2019
Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...
How sponsorship achieves multiple objectives
06 Jun 2016
Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...
How to make the event experience personal
04 Jun 2016
The new rules of business are to micro-target or go hyper-local as technical advances now allow us to be responsive to each person's preferences, spending habits and interests. read more...
Featured Event
Speedway Sponsorship - Darland Kenyon Racing
Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.
Read More More Events
Featured Sponsor
Adelaide Convention Centre
The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...
Read MoreFeatured Blog Post
Planning a sponsored event
When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
Read More More Posts