Blog Posts

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

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Featured Event

Car 79, Beyond Bitumen Rally

Team of driving enthusiasts are taking on the NSW Southern Districts and the Victorian High Country, while raising funds and awareness for Beyond Blue. The group starts its four-day tour in Goulburn NSW on the morning of Friday 27 March 2020. The tour will finish up in Gundagai NSW on Monday

Featured Sponsor

RACV Resorts

RACV Resorts are perfect for a short break or a family getaway. They provide great service and a wide variety of accommodation in Victoria, Queensland and Tasmania.

What we can learn from non-for-profits

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.