Blog Posts

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

Featured Event

Sydney Family Show

MediaSeed are now finalising the remaining major sponsorship options for the Sydney Family Show after signing a brand new Naming Rights partner for 2019!

Featured Sponsor

Hawkesbury Brewing Co

A proudly Australian, independent brewery committed to making beer for the enjoyment of bringing people together. We like to keep things simple and in step with nature, using traditional brewing...

How to use sponsorship to enable conversations

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers.