Blog Posts

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

Featured Event

Gala on the Green 2019

Gala on the Green is an annual charity gala held in support of Brisbane Youth Service

Featured Sponsor

BT

BT Financial Group provide our customers with a full spectrum of wealth services, including investment, superannuation and retirement income products, investment platforms, financial advice, private...

Mindfulness and how it can improve your results

Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on.