Blog Posts

Why brand relevance is critical to creating content that sells

08 Jan 2019

Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

Featured Event

2020 Law Institute of Victoria CPD Intensive

An excellent opportunity to participate in a full day exhibition at the beautiful Sofitel on Collins, which attended by 500 lawyers who specialise in family, succession and family law. **Limited speaking opportunities are available.**

Featured Sponsor

PwC Consulting

PwC is one of Australia's leading professional services firms, bringing the power of our global network of firms to help Australian businesses, not-for-profit organisations and governments assess...

What Meghan has in common with charity event sponsors

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them.