Blog Posts

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

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    Why consumer-focused outcomes are important in sponsorship

    ?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.

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