Blog Posts

What is CSR and why is it important

16 Feb 2022

For many brands, CSR is a way to change perceptions and reputations, rather than creating and measuring any substantial positive impact. Understanding CSR and how to demonstrate it can make all the difference with your customers. read more...

How to engage customers through value creation

11 Feb 2021

Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...

How to co-create shared value

18 Aug 2020

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

The difference between winning and playing a good game

27 May 2016

As consumers there is a growing preference for doing business with like-minded and ethical organisations. It pays to do good and corporate social responsibility is now a necessity for any business who want to conduct their activities ethically. read more...

How to lead a culture of CSR

26 Apr 2016

Plenty of companies are embracing their social conscious in a bid to attract a new type of customer but how many of them are doing it with any degree of success? The problem lies in the inability of many companies to link their CSR activities with financial rewards. read more...

    Featured Event

    Speedway Sponsorship - Darland Kenyon Racing

    Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

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    Featured Sponsor

    Adelaide Convention Centre

    The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

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    Featured Blog Post

    Planning a sponsored event

    When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

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