Blog Posts

How to engage customers through value creation

11 Feb 2021

Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...

How to co-create shared value

18 Aug 2020

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...

How sponsorship achieves multiple objectives

06 Jun 2016

Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...

The difference between winning and playing a good game

27 May 2016

As consumers there is a growing preference for doing business with like-minded and ethical organisations. It pays to do good and corporate social responsibility is now a necessity for any business who want to conduct their activities ethically. read more...

How to lead a culture of CSR

26 Apr 2016

Plenty of companies are embracing their social conscious in a bid to attract a new type of customer but how many of them are doing it with any degree of success? The problem lies in the inability of many companies to link their CSR activities with financial rewards. read more...

    Featured Event

    Evergreen Festival

    To be held over three days, Evergreen will come to life with a European inspired festive atmosphere within the picturesque township of Tamborine Mountain. With daily operating times of 10am to 9pm, Evergreen Festival is free admission for visitors to experience.

    Read More More Events

    Featured Sponsor

    Air New Zealand

    Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

    Read More

    Featured Blog Post

    How to market your brand or event

    It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market.

    Read More More Posts

    CONTACT US TODAY

    Let us know where you need support and we'll do our best to help you.