Blog Posts

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

How to do a health check on your social conscious

21 May 2020

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...

    Featured Event

    Speedway Sponsorship - Darland Kenyon Racing

    Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

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    Featured Sponsor

    Adelaide Convention Centre

    The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

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    Featured Blog Post

    Planning a sponsored event

    When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

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