Blog Posts
Ten ways to improve perceptions of your brand authenticity
31 Jul 2021
How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...
How to do a health check on your social conscious
21 May 2020
While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...
Featured Event
The Drummond Golf / Penrith Relay For Life Charity Golf Day
The Charity Golf Day will be an exciting day giving members of the community an opportunity to chat, laugh and enjoy each other’s company all while doing their bit to help work towards a cancer-free future. The event is organised by the Penrith Relay For Life Committee who volunteer their time
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Featured Sponsor
Adelaide Convention Centre
The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...
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How to keep your partnerships relevant in 2022
As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level?
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