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How to do a health check on your social conscious

21 May 2020

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...

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    Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.

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