Blog Posts

The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

Why sponsorship is not just about data acquisition

05 May 2016

Sponsorship needs to be about more than just data acquisition. Consumers are savvier than ever and no-one is going to give you their personal details without a relationship already in place. Build the relationship first and give something of value to gain the trust of your audience. read more...

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    Sponsor a head-turning performance of up to 90 drummers and dancers at the Parramasala multicultural festival, an event which attracts 35,000 over a 3 day period.

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    How to keep good sponsors

    One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year.

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