Blog Posts

Media consumption has changed forever: get in on the action

07 Mar 2018

The changes we're seeing in how consumers use media and consume content will continue to have a profound impact on how rights-holders do business. read more...

pay as you go live streaming Facebook e-sports content distribution distribution models rights-holders media consumption new technology Australian brands Snapchat Twitter Facebook Live screenPLAY consumer experience

How to deliver meaningful sponsorship

31 Jan 2016

?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...

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Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

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Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.