Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

sponsorship strategy sponsorship objectives find sponsors sponsoring an event brand activation measuring sponsorship target market sponsorship Australia

Featured Event

Sydney Family Show

MediaSeed are now finalising the remaining major sponsorship options for the Sydney Family Show after signing a brand new Naming Rights partner for 2019!

Featured Sponsor

Hawkesbury Brewing Co

A proudly Australian, independent brewery committed to making beer for the enjoyment of bringing people together. We like to keep things simple and in step with nature, using traditional brewing...

How to use sponsorship to enable conversations

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers.