Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

sponsorship strategy sponsorship objectives find sponsors sponsoring an event brand activation measuring sponsorship target market sponsorship Australia

Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.