Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

sponsorship strategy sponsorship objectives find sponsors sponsoring an event brand activation measuring sponsorship target market sponsorship Australia

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Multicultural Parade

Sponsor a head-turning performance of up to 90 drummers and dancers at the Parramasala multicultural festival, an event which attracts 35,000 over a 3 day period.

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Jeep

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How to keep good sponsors

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year.