Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

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Featured Event

Coffs Coast Food & Wine Festival

The local food movement is growing rapidly in the Coffs Coast region. This creates an amazing opportunity for a food festival unlike any the region has seen before. The month-long food & wine festival will be full of dining experiences, cooking workshops and one larger celebration event.

Featured Sponsor

Emirates

Emirates has held sponsorship rights across tennis, F1, football, horse racing, golf, cricket, Aussie Rules and sailing over the years. So which property brings them the greatest exposure and online...

What we can learn from non-for-profits

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.