Blog Posts

How to negotiation for the best sponsorship outcome

07 Mar 2016

While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...

HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP

29 Feb 2016

The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...

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WHAT'S THE BEST WAY TO SECURE SPONSORS?

22 Feb 2016

An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...

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How to embrace changing technology in sponsorship

15 Jan 2016

While a lot of talk is about disruption through new technologies, with change comes new opportunities and there is no better time than now to embrace technology in our sponsorships. read more...

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How to attract and retain key sponsorships

23 Dec 2015

We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...

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Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

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Mobile content is the bedrock of today's sponsorships

08 Dec 2015

Creating mobile content that truly engages, educates and entertains your target market is the bedrock of a strong sponsorship in today's digital era. read more...

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Featured Event

Voices in Action: Your Stories. Stronger Together

We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.

Featured Sponsor

Promotion Products

Seeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...

Useful Metrics for Sponsoring Community Events

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.