Blog Posts

How to apply a sponsorship formula to measure ROI

07 Jan 2021

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

    Featured Event

    Little Angels Cocktail Party

    A fundraising event to bring awareness to pre term birth and women and infant health.

    Read More More Events

    Featured Sponsor

    Allianz

    Allianz Group is the world's largest insurance and financial services company with operations in over 70 countries. Allianz's 85 million global customers rely on the company's knowledge, global...

    Read More

    Featured Blog Post

    How to apply a sponsorship formula to measure ROI

    Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns.

    Read More More Posts

    CONTACT US TODAY

    Let us know where you need support and we'll do our best to help you.