07 Jan 2021
Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
17 Oct 2016
It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...
A fundraising event to bring awareness to pre term birth and women and infant health.
Read More More EventsAllianz Group is the world's largest insurance and financial services company with operations in over 70 countries. Allianz's 85 million global customers rely on the company's knowledge, global...
Read MoreMeasurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns.
Read More More Posts