Blog Posts

How to apply a sponsorship formula to measure ROI

07 Jan 2021

Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...

How worthwhile is sponsoring the arts?

01 Jan 2017

Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

    Featured Event

    Evergreen Festival

    To be held over three days, Evergreen will come to life with a European inspired festive atmosphere within the picturesque township of Tamborine Mountain. With daily operating times of 10am to 9pm, Evergreen Festival is free admission for visitors to experience.

    Read More More Events

    Featured Sponsor

    Air New Zealand

    Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

    Read More

    Featured Blog Post

    How to market your brand or event

    It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market.

    Read More More Posts

    CONTACT US TODAY

    Let us know where you need support and we'll do our best to help you.