Blog Posts

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

HOW TO USE DIGITAL PLATFORMS IN SPONSORSHIPS

14 Mar 2016

With engagement being the best performance indicator for event-holders and sponsors today, digital activations are more important than ever. We now live in a mobile first world where events, sponsors and your target market have the opportunity to engage 24/7 and 365 days of the year. read more...

How corporate citizenship can grow your likes

14 Feb 2016

It seems Australians are choosing to spend time their spare time on social media over extending a helping hand in the community. This sad fact is amongst many of the new findings according to the latest ABS social survey. read more...

How to deliver meaningful sponsorship

31 Jan 2016

?How do we deliver meaningful sponsorships while making sure our business objectives are being met? This is a challenge that every marketer grapples with from time to time. read more...

Brands align with new MEdia norms

17 Dec 2015

With Australians now spending almost a day each week on social media, its little wonder brands are seeking social as one of the best ways to activate their sponsorships. read more...

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