Blog Posts

Why video is a powerful way to amplify your message

04 Nov 2016

What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...

Why sponsorship is not just about data acquisition

05 May 2016

Sponsorship needs to be about more than just data acquisition. Consumers are savvier than ever and no-one is going to give you their personal details without a relationship already in place. Build the relationship first and give something of value to gain the trust of your audience. read more...

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    Why consumer-focused outcomes are important in sponsorship

    ?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.

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