Blog Posts

How worthwhile is sponsoring the arts?

01 Jan 2017

Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...

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    National Finals Rodeo

    With a rich history and heritage built by the women and men on the land, the ABCRA is Australia's largest rodeo, campdraft, and equine challenge organisation formed in 1946. Its affiliated clubs and associations conduct more than 500 events annually across the country, attracting thousands.

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    Brisbane's widest variety of music from the '80s to now! With Bianca, Terry & Bob in the Morning, followed by Hughesy and Kate for the drive home!

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    Why consumer-focused outcomes are important in sponsorship

    ?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.

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