Blog Posts

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

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    Spanish Language Fiesta

    The Spanish Language Fiesta celebrates the Spanish language by inviting our wider community to connect with and learn about the rich traditions of Hispanic culture.

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    Queensland Country Health Fund

    Queensland Country Health Fund first opened its doors to Members in Mount Isa on 14 February 1977.Since that date, the health fund has grown to be the largest regional based health insurer in...

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    Featured Blog Post

    The call for authenticity on International Women’s Day

    Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness.

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