Blog Posts

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

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    The inaugural The University of Queensland's Queensland Brain Institute ‘All That Jazz’ Gala is our major dementia fundraiser which supports the Clem Jones Centre for Ageing Dementia Research at QBI and Dementia Australia.

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    Featured Blog Post

    How to increase brand engagement

    At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement.

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