Blog Posts

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

social media event sponsorship sponsorship performance measuring sponsorship return on investment sponsorship objectives sponsorship activation

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

Global Brands local activations sponsorship process sponsorship activation glocalisation

Featured Event

Yeppoon Running Festival

The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.

Featured Sponsor

QUT

We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...

How to co-create shared value

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.