Blog Posts

The Starfish Story - Making a Difference

17 Mar 2019

The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

social media event sponsorship sponsorship performance measuring sponsorship return on investment sponsorship objectives sponsorship activation

Featured Event

National Finals Rodeo

With a rich history and heritage built by the women and men on the land, the ABCRA is Australia's largest rodeo, campdraft, and equine challenge organisation formed in 1946. Its affiliated clubs and associations conduct more than 500 events annually across the country, attracting thousands.

Featured Sponsor

973fm

Brisbane's widest variety of music from the '80s to now! With Bianca, Terry & Bob in the Morning, followed by Hughesy and Kate for the drive home!

Why consumer-focused outcomes are important in sponsorship

?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.