Blog Posts

The Starfish Story - Making a Difference

17 Mar 2019

The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

social media event sponsorship sponsorship performance measuring sponsorship return on investment sponsorship objectives sponsorship activation

Featured Event

Spanish Language Fiesta

The Spanish Language Fiesta celebrates the Spanish language by inviting our wider community to connect with and learn about the rich traditions of Hispanic culture.

Featured Sponsor

Queensland Country Health Fund

Queensland Country Health Fund first opened its doors to Members in Mount Isa on 14 February 1977.Since that date, the health fund has grown to be the largest regional based health insurer in...

The call for authenticity on International Women’s Day

Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness.