Blog Posts

The Starfish Story - Making a Difference

17 Mar 2019

The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

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How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

social media event sponsorship sponsorship performance measuring sponsorship return on investment sponsorship objectives sponsorship activation

Featured Event

Car 79, Beyond Bitumen Rally

Team of driving enthusiasts are taking on the NSW Southern Districts and the Victorian High Country, while raising funds and awareness for Beyond Blue. The group starts its four-day tour in Goulburn NSW on the morning of Friday 27 March 2020. The tour will finish up in Gundagai NSW on Monday

Featured Sponsor

RACV Resorts

RACV Resorts are perfect for a short break or a family getaway. They provide great service and a wide variety of accommodation in Victoria, Queensland and Tasmania.

What we can learn from non-for-profits

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.