Blog Posts

HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS

06 Apr 2016

As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP

29 Feb 2016

The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...

    Featured Event

    Coffs Coast Food & Wine Festival

    The local food movement is growing rapidly in the Coffs Coast region. This creates an amazing opportunity for a food festival unlike any the region has seen before. The month-long food & wine festival will be full of dining experiences, cooking workshops and one larger celebration event.

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    Featured Sponsor

    Emirates

    Emirates has held sponsorship rights across tennis, F1, football, horse racing, golf, cricket, Aussie Rules and sailing over the years. So which property brings them the greatest exposure and online...

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    Featured Blog Post

    What we can learn from non-for-profits

    Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.

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