Blog Posts

HOW SHOULD SPONSORS CHOOSE THEIR PARTNERSHIPS

06 Apr 2016

As sponsors, how do we find our unique point of difference and how do we choose the right organisation to partner with? Sponsors need to be selective in their sponsorship decision-making. We have a responsibility to ensure we are dispersing funds across a range of community groups and organisations. read more...

Think Global, Act Local

21 Mar 2016

For business to be successful, we need to be global in our thinking and local in our actions so that we resonate with our target market. Often referred to as 'Glocalisation', it refers to the practise of thinking both globally and locally in business. read more...

HOW TO LEVERAGE SALES SUCCESS FROM SPONSORSHIP

29 Feb 2016

The power of suggestion is easily one of the most critical aspects when leveraging sales from sponsorship. It's also preferable to bashing event participants over the head with loud signage and logos that do nothing to convince your target market to buy your products or services. read more...

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    Allianz Group is the world's largest insurance and financial services company with operations in over 70 countries. Allianz's 85 million global customers rely on the company's knowledge, global...

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    Featured Blog Post

    Technology takes sponsorship to a new level

    To know where sponsorship is now, you've only got to watch the Wimbledon coverage to see just how much B2B technology is shaping the experience. It's an exciting time for any sponsorship partner because as this technology has become the new norm, so too has the opportunities.

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