Blog Posts

Are TEDx audiences too self-selecting for sponsors?

11 Apr 2016

The whole point of sponsorship is to find niche audiences that share similar values to our brand name. When we choose an event to sponsor we are wanting to tap into that audience in a way that changes perceptions and attitudes towards our brand. read more...

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    Allianz Group is the world's largest insurance and financial services company with operations in over 70 countries. Allianz's 85 million global customers rely on the company's knowledge, global...

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    Technology takes sponsorship to a new level

    To know where sponsorship is now, you've only got to watch the Wimbledon coverage to see just how much B2B technology is shaping the experience. It's an exciting time for any sponsorship partner because as this technology has become the new norm, so too has the opportunities.

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