Social media basics to building online engagement

Author:

With so many event going virtual and physical events still facing an uncertain future in the first half of 2021, it's a good time to go back to the basics of building online engagement. Brands sponsoring community and cause-related events are leveraging their sponsorships through online content. And with virtual events now becoming month-long campaigns to fund-raise and grow awareness, there's plenty of opportunity for sponsors to leverage their involvement.

To build your company's winning digital content strategy here's a reminder of how to develop compelling content that's sharable and relevant:

1. Know your WHY – What's important to your brand and why are you sponsoring the cause? What is going to break through the content clutter? Don't just create content to earn likes without knowing your brand value proposition. Ensure your content is telling the brand story and building value for your loyal followers.

2. PLAN ahead – anticipate the sponsorship taking place and all the likely outcomes. If there's teams competing, there's always a winning and losing side. Prepare your images and videos in advance so you can be reacting in real time. With real-time marketing, the key is understanding that spontaneity requires plenty preparation.

3. Use the right TONE – make sure your tone of voice is consistent with your brand personality. Also make sure it's a match with your target market.

4. Remember to TAG – this is easily one of the most effective digital strategies available. Tag other sponsors, artists, teams, the venue and location of the event to increase engagement potential.

5. Use HASHTAGS – likewise, hashtags are an important way to identify your content within the hashtag hierarchy. It ensures you are joining the right conversations and are searchable by others.

6. Create content PILLARS – remember you can't be everything to everyone. You need to have key focus areas and that's the beauty of sponsorship. It means that you're putting your brand, your people and your care factor behind causes that matter and are important to you. Authentic brands are the ones that sustain their effort and commitment to the cause.

Whether you're new to sponsorship or a seasoned professional, it's important to always remember the brand building basics for online sponsorship activation via social media channels.

Want to learn more? To book a keynote presentation or workshop for your team, or for further information, please contact info@eventsponsors.com.au

Related Tags

Featured Event

Speedway Sponsorship - Darland Kenyon Racing

Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

Read More More Events

Featured Sponsor

Adelaide Convention Centre

The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

Read More

Featured Blog Post

Planning a sponsored event

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

Read More More Posts

CONTACT US TODAY

Let us know where you need support and we'll do our best to help you.