Blog Posts

Planning a sponsored event

28 Mar 2022

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...

What is CSR and why is it important

16 Feb 2022

For many brands, CSR is a way to change perceptions and reputations, rather than creating and measuring any substantial positive impact. Understanding CSR and how to demonstrate it can make all the difference with your customers. read more...

How to keep your partnerships relevant in 2022

22 Dec 2021

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level? read more...

What makes us exceptional

25 Oct 2021

One of our clients has recently entered the local Business Awards. These awards create a terrific platform for recognising and celebrating the achievements of business, especially in tough years such as this one. But they do so much more. read more...

Using sponsorship to motivate and engage employees

23 Sep 2021

Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Ten ways to improve perceptions of your brand authenticity

31 Jul 2021

How can sponsors improve perceptions of brand authenticity in cause-related event sponsorship? As part of my doctoral studies, I've asked cause-related event participants for their opinion. Here's what they had to say. read more...

Hybrid events and activism are the future

09 Jun 2021

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...

How to market your brand or event

26 Apr 2021

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...

What sponsors look for in sponsoring an event

31 Mar 2021

Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...

Featured Event

Fairytales On Ice

Direct from a sell out season in the USA, Fairytales on Ice is skating downunder for its Australian premiere. Produced by Ice Creative Entertainment and presented by Pace Live, you do not want to miss the Ice Skating spectacular premiering in a theatre near you.

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Featured Sponsor

Air New Zealand

Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

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Featured Blog Post

Planning a sponsored event

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

Read More More Posts

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