Blog Posts
The call for authenticity on International Women’s Day
28 Feb 2021
Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...
The call for authenticity on International Women’s Day
28 Feb 2021
Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness. read more...
How to engage customers through value creation
11 Feb 2021
Creating opportunities to build shared value is a better long-term solution that bypasses all the risk of saying you're something when you're not. read more...
How to apply a sponsorship formula to measure ROI
07 Jan 2021
Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns. read more...
How to attract event sponsors in 2021
10 Nov 2020
Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...
Social media basics to building online engagement
11 Oct 2020
With so many event going virtual and physical events still facing an uncertain future in the first half of 2021, it's a good time to go back to the basics of building online engagement. read more...
How to co-create shared value
18 Aug 2020
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...
How to do a health check on your social conscious
21 May 2020
While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...
An important consideration for festival and event organisers
07 Apr 2020
There’s a lot of talk right now about how quickly the events industry will be able to get back on its feet. Some are suggesting fans will rush back to the live events they’ve loved and lost. Others are saying it’ll be a more tentative approach. Whatever the case, there’s a new reality to consider. read more...
The silver lining to COVID-19
17 Mar 2020
We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...
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Spanish Language Fiesta
The Spanish Language Fiesta celebrates the Spanish language by inviting our wider community to connect with and learn about the rich traditions of Hispanic culture.
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Queensland Country Health Fund
Queensland Country Health Fund first opened its doors to Members in Mount Isa on 14 February 1977.Since that date, the health fund has grown to be the largest regional based health insurer in...
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The call for authenticity on International Women’s Day
Cause activism is effective, galvanising support and exposing the magnitude of social issues. But let's call out companies that hide behind the façade of social goodness.
Read More More Posts