Blog Posts
How to co-create shared value
18 Aug 2020
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...
How to do a health check on your social conscious
21 May 2020
While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well? read more...
An important consideration for festival and event organisers
07 Apr 2020
There’s a lot of talk right now about how quickly the events industry will be able to get back on its feet. Some are suggesting fans will rush back to the live events they’ve loved and lost. Others are saying it’ll be a more tentative approach. Whatever the case, there’s a new reality to consider. read more...
The silver lining to COVID-19
17 Mar 2020
We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...
How to increase brand engagement
18 Feb 2020
At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...
What Meghan has in common with charity event sponsors
18 Jan 2020
To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them. read more...
Lead from the heart to attract and retain key event partners
25 Dec 2019
Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success. read more...
Where were the sponsors when it mattered?
24 Oct 2019
This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...
What we can learn from non-for-profits
03 Sep 2019
Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...
A better way to engage and grow customers
26 Jul 2019
The more business does to cater to the needs of the community, the sticker the relationship becomes. This is a good thing for brands searching for new ways to engage and grow their customer base but there's a hook. It's only good provided a business is meeting the customer's basic expectations. read more...
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How to co-create shared value
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.
Read More More Posts