Blog Posts
Mindfulness and how it can improve your results
19 Jun 2019
Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on. read more...
The hidden formula for attracting sponsors
05 Jun 2019
Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be. read more...
Using Analytics to Future-Proof Your Partnerships
27 Apr 2019
As we head into another stellar super netball season, all eyes will be court-side as sponsors also vie for the attention of netball fans. They use analytics to future-proof their sponsorships which gives them the reassurance their investment will pay off. read more...
Building trust and advocacy in your sponsorships
04 Apr 2019
Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal. read more...
The Starfish Story - Making a Difference
17 Mar 2019
The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...
How to communicate one-on-one through sponsorship
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
How to use sponsorship to enable conversations
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
Why brand relevance is critical to creating content that sells
08 Jan 2019
Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...
How to keep good sponsors
10 Dec 2018
One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...
How to leverage an industry Award win
28 Oct 2018
No business exists without some form of marketing – it's Awards season so why not make the most of your Award win. To not leverage an Award win/finalist outcome is leaving valuable marketing dollars on the table. read more...
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Gala on the Green 2019
Gala on the Green is an annual charity gala held in support of Brisbane Youth Service
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BT
BT Financial Group provide our customers with a full spectrum of wealth services, including investment, superannuation and retirement income products, investment platforms, financial advice, private...
Read MoreFeatured Blog Post
Mindfulness and how it can improve your results
Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on.
Read More More Posts