Blog Posts
Where were the sponsors when it mattered?
24 Oct 2019
This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...
What we can learn from non-for-profits
03 Sep 2019
Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...
A better way to engage and grow customers
26 Jul 2019
The more business does to cater to the needs of the community, the sticker the relationship becomes. This is a good thing for brands searching for new ways to engage and grow their customer base but there's a hook. It's only good provided a business is meeting the customer's basic expectations. read more...
Technology takes sponsorship to a new level
08 Jul 2019
To know where sponsorship is now, you've only got to watch the Wimbledon coverage to see just how much B2B technology is shaping the experience. It's an exciting time for any sponsorship partner because as this technology has become the new norm, so too has the opportunities. read more...
Mindfulness and how it can improve your results
19 Jun 2019
Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on. read more...
The hidden formula for attracting sponsors
05 Jun 2019
Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be. read more...
Using Analytics to Future-Proof Your Partnerships
27 Apr 2019
As we head into another stellar super netball season, all eyes will be court-side as sponsors also vie for the attention of netball fans. They use analytics to future-proof their sponsorships which gives them the reassurance their investment will pay off. read more...
Building trust and advocacy in your sponsorships
04 Apr 2019
Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal. read more...
The Starfish Story - Making a Difference
17 Mar 2019
The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...
How to communicate one-on-one through sponsorship
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
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Where were the sponsors when it mattered?
This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners.
Read More More Posts