Blog Posts
Building trust and advocacy in your sponsorships
04 Apr 2019
Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal. read more...
The Starfish Story - Making a Difference
17 Mar 2019
The idea is to 'marry heart and smart' – the key drivers of purchase and performance to power winning partnerships. read more...
How to communicate one-on-one through sponsorship
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
How to use sponsorship to enable conversations
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
Why brand relevance is critical to creating content that sells
08 Jan 2019
Brands need to be enhancing their sponsorships with content marketing that is amplified through social media channels. Most of the sophisticated sponsorships are already being done this way but grassroots sponsors still need to evolve. read more...
How to keep good sponsors
10 Dec 2018
One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...
How to leverage an industry Award win
28 Oct 2018
No business exists without some form of marketing – it's Awards season so why not make the most of your Award win. To not leverage an Award win/finalist outcome is leaving valuable marketing dollars on the table. read more...
Media consumption has changed forever: get in on the action
07 Mar 2018
The changes we're seeing in how consumers use media and consume content will continue to have a profound impact on how rights-holders do business. read more...
The best way to retain sponsors
26 Jan 2018
One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...
50 Reasons to Get Off the Grid this Holiday Season
28 Dec 2017
Every marketing professional needs to know how to balance their work and personal life. We're now more connected than ever before but before you think you can't possibly afford to unplug - here's 50 reasons why you should take time out. read more...
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Building trust and advocacy in your sponsorships
Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.
Read More More Posts