Blog Posts

Useful Metrics for Sponsoring Community Events

15 Oct 2023

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events. read more...

The benefits of strategic sponsorship alliances

10 Jul 2023

Looking to attract sponsors to your event? Interestingly sponsorship seekers are still sending out sponsorship proposals that are generic in nature and hoping to attract sponsors. Here's the upshot, that approach doesn't work for anyone – unless box ticking is all you are wanting to do. read more...

What all great event planners do

03 Apr 2023

Here's a useful guide for anyone planning an event – no matter the sort or scale and whether you're working directly as the client or as an agency or PCO. read more...

How to use celebrity endorsement to promote your next event

20 Feb 2023

There’s plenty of upside when you take the time to understand the value of celebrity endorsement. When leveraged appropriately, it is an amazing brand-building strategy that can really boost the image and potential of your event. read more...

How technology is transforming audience engagement

31 Dec 2022

Technology is transforming the way sponsors and rightsholders build deeper engagement with their audiences. Here's some ideas around exclusive access that might work for you and your event. read more...

Does sponsorship really work?

07 Nov 2022

Does sponsorship really work and how can you be sure?' The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

How to create sharable content

15 Sep 2022

It's not just the event experience where brands are winning big. It's also in creating sharable content that attracts a whole new audience. It's relatively easy to do and it's attracting plenty of attention from the people you want to influence the most. read more...

Why consumer-focused outcomes are important in sponsorship

07 Jul 2022

?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness. read more...

Planning a sponsored event

28 Mar 2022

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits. read more...

What is CSR and why is it important

16 Feb 2022

For many brands, CSR is a way to change perceptions and reputations, rather than creating and measuring any substantial positive impact. Understanding CSR and how to demonstrate it can make all the difference with your customers. read more...

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Featured Blog Post

Useful Metrics for Sponsoring Community Events

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.

Read More More Posts

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