Blog Posts
The best way to retain sponsors
26 Jan 2018
One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...
The key metrics to measure your sponsorship objectives
15 Aug 2017
It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...
Why sponsorship seekers need a business case approach
06 Jun 2017
A strong business case isn’t just an optional consideration, it is the most important consideration before entering short or long term partnerships. read more...
Does sponsorship work?
15 May 2017
The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...
How worthwhile is sponsoring the arts?
01 Jan 2017
Sponsorship can be the most powerful and emotional form of marketing there is – when done well. Consumers trust brand names that do good in the community. Look beyond sport and think outside the square by aligning with your arts and cultural communities. read more...
How to use social media to measure sponsorship
17 Oct 2016
It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...
Five vital components every successful partnership
20 Jul 2016
The success of any sponsorship is largely reliant on the strength of your partnership in the agreement. To follow are the five vital components of every successful partnership. read more...
How sponsorship achieves multiple objectives
06 Jun 2016
Last week we lost Muhammad Ali. For any of us wanting to make an impact in any way, it's important to reflect on one of his more popular quotes. That is: "Service to others is the rent you pay for your room here on earth." read more...
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What Meghan has in common with charity event sponsors
To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them.
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