Blog Posts

How to keep your partnerships relevant in 2022

22 Dec 2021

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level? read more...

Hybrid events and activism are the future

09 Jun 2021

While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...

How to communicate one-on-one through sponsorship

03 Feb 2019

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...

Does sponsorship work?

15 May 2017

The answer is always the same. Sponsorship works when you have a strategic intent for the sponsorship and when you know how to maximise value from the sponsored relationship. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

YouTube and Netflix audiences provide key to success

14 Jun 2016

YouTube and Netflix could hold the key to finding your niche audience if data from Roy Morgan Research has anything to do with it. The latest research has found that YouTube and Netflix viewers are more likely to be interested in niche sports than viewers of mainstream broadcast television.?YouTube read more...

    Featured Event

    Speedway Sponsorship - Darland Kenyon Racing

    Sponsor a TQ (Three-Quarter) Midget that will race in front of thousands of fans across Aotearoa and to a live-streamed international audience. Multiple levels of sponsorship, from title/ primary to contingency levels are available.

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    Featured Sponsor

    Adelaide Convention Centre

    The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

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    Featured Blog Post

    Planning a sponsored event

    When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.

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