Blog Posts

Using sponsorship to motivate and engage employees

23 Sep 2021

Every business right now needs their people to be more motivated and productive. The number one way to motivate your people is to give them a reason to be passionate about a cause where they can identify with and participate in an event. read more...

How to market your brand or event

26 Apr 2021

It’s important to consider how you as a consumer assesses a product or service in making your purchasing decision because it can be quite telling when it comes to knowing how to reach your target market. read more...

How to co-create shared value

18 Aug 2020

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...

Lead from the heart to attract and retain key event partners

25 Dec 2019

Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success. read more...

How to keep good sponsors

10 Dec 2018

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

Celebrities and social influencers our new lifestyle experts

30 Jun 2016

There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...

How to negotiation for the best sponsorship outcome

07 Mar 2016

While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...

Featured Event

The Drummond Golf / Penrith Relay For Life Charity Golf Day

The Charity Golf Day will be an exciting day giving members of the community an opportunity to chat, laugh and enjoy each other’s company all while doing their bit to help work towards a cancer-free future. The event is organised by the Penrith Relay For Life Committee who volunteer their time

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Featured Sponsor

Adelaide Convention Centre

The mission of the Adelaide Convention Centre is to contribute to South Australia's economic, intellectual and cultural wealth by hosting business events on a commercial basis.The Centre was designed...

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Featured Blog Post

How to keep your partnerships relevant in 2022

As a new year dawns, it's more important than ever to keep your partnerships fresh. How can you ensure you're keeping pace now business practice is changing constantly on a global level?

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