Blog Posts

Lead from the heart to attract and retain key event partners

25 Dec 2019

Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success. read more...

How to keep good sponsors

10 Dec 2018

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...

How social media and social good can feed each other

13 Jan 2017

These are two of the biggest trends impacting business today – social media and social responsibility, and how we respond to them has a significant bearing on our business success. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

Celebrities and social influencers our new lifestyle experts

30 Jun 2016

There's a new pack of celebrities in town and they're the kings and queens of the Internet able to command huge fees by selling the good life and all the things that come with it. read more...

How to negotiation for the best sponsorship outcome

07 Mar 2016

While a lot of the hard work is in attracting sponsors to your event, knowing how to effectively negotiate for a win-win outcome is the ultimate aim. Here's four ways to improve your sponsorship success at the negotiation stage. read more...

WHAT'S THE BEST WAY TO SECURE SPONSORS?

22 Feb 2016

An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...

How corporate citizenship can grow your likes

14 Feb 2016

It seems Australians are choosing to spend time their spare time on social media over extending a helping hand in the community. This sad fact is amongst many of the new findings according to the latest ABS social survey. read more...

What's behind the Top 500 most valuable brands?

07 Feb 2016

The Top 500 most valuable brands report has just been released for 2015 and there's very few surprises among them. The Top 5 brands have all maintained their rank as favourites world-wide. So what is it that these brands are all doing and what can we learn from their success? read more...

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Reboot (Free Live Digital Summit) by The Entourage

REBOOT is a live digital summit unlike any you've encountered before.

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AAMI

Being with AAMI is like a big sigh of relief. While we can't promise you'll never have an incident, we can bring you peace of mind and make life simpler for you if you do.No one knows what's going to...

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Featured Blog Post

How to do a health check on your social conscious

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?

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