18 Aug 2020
Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship. read more...
26 Jul 2019
The more business does to cater to the needs of the community, the sticker the relationship becomes. This is a good thing for brands searching for new ways to engage and grow their customer base but there's a hook. It's only good provided a business is meeting the customer's basic expectations. read more...
14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
02 Oct 2016
With World Homeless Day on October 10 almost upon us, there's some Good Guys out there in our community who are doing their bit to change the lives of those less fortunate. read more...
Direct from a sell out season in the USA, Fairytales on Ice is skating downunder for its Australian premiere. Produced by Ice Creative Entertainment and presented by Pace Live, you do not want to miss the Ice Skating spectacular premiering in a theatre near you.
Read More More EventsAir New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au
Read MoreWhen planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.
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