Blog Posts

What we can learn from non-for-profits

03 Sep 2019

Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

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Featured Event

Yeppoon Running Festival

The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.

Featured Sponsor

QUT

We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...

How to co-create shared value

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.