Blog Posts
What all great event planners do
03 Apr 2023
Here's a useful guide for anyone planning an event – no matter the sort or scale and whether you're working directly as the client or as an agency or PCO. read more...
Hybrid events and activism are the future
09 Jun 2021
While the pandemic brought plenty of disruption to sponsorship and the events industry in general, it also gave us the time and space to be creative and the freedom to experiment. read more...
The hidden formula for attracting sponsors
05 Jun 2019
Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be. read more...
How to communicate one-on-one through sponsorship
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
How to use sponsorship to enable conversations
03 Feb 2019
While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...
What's next for brands in this digital revolution
11 Oct 2017
Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...
How to make your sponsorship count
14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
How do you save a sponsorship when the event's cancelled?
30 Mar 2017
In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...
Why video is a powerful way to amplify your message
04 Nov 2016
What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...
How to use social media to measure sponsorship
17 Oct 2016
It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...
Featured Event
Voices in Action: Your Stories. Stronger Together
We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.
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Featured Sponsor
Promotion Products
Seeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...
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Useful Metrics for Sponsoring Community Events
Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.
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