Blog Posts

The hidden formula for attracting sponsors

05 Jun 2019

Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be. read more...

How to communicate one-on-one through sponsorship

03 Feb 2019

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...

How to use sponsorship to enable conversations

03 Feb 2019

While sponsorship is not all about data and customer insights, increasingly sponsors are coming to expect that event-holders have data that enables them to sell to and to engage with the right consumers. read more...

What's next for brands in this digital revolution

11 Oct 2017

Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...

How do you save a sponsorship when the event's cancelled?

30 Mar 2017

In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...

Why video is a powerful way to amplify your message

04 Nov 2016

What to create content that keeps delivering? Video is the answer. Video can turbo-boost a sponsors' message taking it further than any written word or testimonial could ever do. read more...

How to use social media to measure sponsorship

17 Oct 2016

It's in every marketers' best interests to know how their sponsorship is performing to be able to tweak the activation as it's happening and ultimately to understand the return on investment. If you are yet to start managing your sponsorships in this way, here's a simple approach to get started. read more...

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    Gala on the Green 2019

    Gala on the Green is an annual charity gala held in support of Brisbane Youth Service

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    Featured Blog Post

    Mindfulness and how it can improve your results

    Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on.

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