Blog Posts

What Meghan has in common with charity event sponsors

18 Jan 2020

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Rio Olympics Rio 2016 brand fit campaign execution campaign planning campaign objectives sponsorship strategy consumer behaviour consumer perception

How to implement successful partnerships

19 May 2016

Want to know how to establish and implement partnerships to grow your business? There are several key points to remember before entering an agreement. The do's and don'ts of partnerships was highlighted on a recent work trip to Bali. read more...

partnership arrangements shared value brand fit partnership expectations shared goals executing a partnership implementing a partnership partnerships to grow business

Featured Event

Corporate Cup 2020

The Corporate Cup is celebrating it's 40th year as South Australia's longest running fitness program for runners and walkers!

Featured Sponsor

AAMI

Being with AAMI is like a big sigh of relief. While we can't promise you'll never have an incident, we can bring you peace of mind and make life simpler for you if you do.No one knows what's going to...

How to do a health check on your social conscious

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?