Blog Posts

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Rio Olympics Rio 2016 brand fit campaign execution campaign planning campaign objectives sponsorship strategy consumer behaviour consumer perception

How to implement successful partnerships

19 May 2016

Want to know how to establish and implement partnerships to grow your business? There are several key points to remember before entering an agreement. The do's and don'ts of partnerships was highlighted on a recent work trip to Bali. read more...

partnership arrangements shared value brand fit partnership expectations shared goals executing a partnership implementing a partnership partnerships to grow business

Featured Event

Gala on the Green 2019

Gala on the Green is an annual charity gala held in support of Brisbane Youth Service

Featured Sponsor

BT

BT Financial Group provide our customers with a full spectrum of wealth services, including investment, superannuation and retirement income products, investment platforms, financial advice, private...

Mindfulness and how it can improve your results

Most of my blog posts are on how to improve your sponsorship success but this one is focussed on mindfulness and how it can improve your business outcomes. Nothing that I'm about to say is new, but it's important, and for this reason I think it's worth you read on.