Blog Posts

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Rio Olympics Rio 2016 brand fit campaign execution campaign planning campaign objectives sponsorship strategy consumer behaviour consumer perception

How to implement successful partnerships

19 May 2016

Want to know how to establish and implement partnerships to grow your business? There are several key points to remember before entering an agreement. The do's and don'ts of partnerships was highlighted on a recent work trip to Bali. read more...

partnership arrangements shared value brand fit partnership expectations shared goals executing a partnership implementing a partnership partnerships to grow business

Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.