Blog Posts

What Meghan has in common with charity event sponsors

18 Jan 2020

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them. read more...

How to make your sponsorship count

14 Jul 2017

Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...

business goals long-term strategy sponsorship program corporate sponsorship sponsorship performance brand fit consumer demographic Nike brand brand relevance event sponsorship event sponsors club sponsorship cause sponsorship

What can we all learn from these Olympics

22 Aug 2016

What legacy can marketers leave on behalf of the brand they represent? What enduring impression can we make on the rest of the world so our consumers feel and behave positively towards our brand? Rio 2016 has given us a few things to think about. read more...

Rio Olympics Rio 2016 brand fit campaign execution campaign planning campaign objectives sponsorship strategy consumer behaviour consumer perception

How to implement successful partnerships

19 May 2016

Want to know how to establish and implement partnerships to grow your business? There are several key points to remember before entering an agreement. The do's and don'ts of partnerships was highlighted on a recent work trip to Bali. read more...

partnership arrangements shared value brand fit partnership expectations shared goals executing a partnership implementing a partnership partnerships to grow business

Featured Event

Yeppoon Running Festival

The Yeppoon Running Festival caters for all running levels and abilities with distances from a Half Marathon, 10km, 5km and 1.6km Family Fun run.

Featured Sponsor

QUT

We are a highly successful Australian university with an applied emphasis in courses and research. While we're based in Brisbane, Queensland, we have a global outlook.With some 45,000 students,...

How to co-create shared value

Michael Porter first introduced the idea of shared value creation. For him shared value meant that brands would prioritise the needs of the community but not at the cost of the business itself. In many cases, this is the foundation of sponsorship.