Blog Posts

What sponsors look for in sponsoring an event

31 Mar 2021

Ultimately, knowing what sponsors are looking for upfront will help you increase your event revenue. You can appeal to the needs of your particular sponsor by addressing these benefits upfront in the sponsorship proposal. read more...

How to increase brand engagement

18 Feb 2020

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...

What Meghan has in common with charity event sponsors

18 Jan 2020

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them. read more...

Where were the sponsors when it mattered?

24 Oct 2019

This is the reality. Sponsorship is rarely done well. The biggest issue facing sponsors is a lack of resources to properly execute; followed by a lack of know-how by sponsorship practitioners. read more...

The key metrics to measure your sponsorship objectives

15 Aug 2017

It's important to continually measure your sponsorship program so you can know you are meeting your sponsorship objectives. Here's a useful grid of what you could be measuring the mechanics needed to achieve your objective. read more...

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