Blog Posts

The silver lining to COVID-19

17 Mar 2020

We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...

How to increase brand engagement

18 Feb 2020

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...

personalisation orientation Brand Engagement activation ideas

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

business events Melbourne Convention Bureau McCrindle Research changes in technology Melbourne Convention Bureau personalisation Wellness programs Event management event planning event sponsors break-out sessions TED talks conferences face to face interaction

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

sponsorship sponsorship seekers multiple marketing channels brand message brand activation business objectives automation personalisation sponsorship proposal sponsorship agreement

Featured Event

Voices in Action: Your Stories. Stronger Together

We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.

Featured Sponsor

Promotion Products

Seeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...

Useful Metrics for Sponsoring Community Events

Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.