Blog Posts

The silver lining to COVID-19

17 Mar 2020

We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...

How to increase brand engagement

18 Feb 2020

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...

personalisation orientation Brand Engagement activation ideas

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

business events Melbourne Convention Bureau McCrindle Research changes in technology Melbourne Convention Bureau personalisation Wellness programs Event management event planning event sponsors break-out sessions TED talks conferences face to face interaction

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

sponsorship sponsorship seekers multiple marketing channels brand message brand activation business objectives automation personalisation sponsorship proposal sponsorship agreement

Featured Event

National Finals Rodeo

With a rich history and heritage built by the women and men on the land, the ABCRA is Australia's largest rodeo, campdraft, and equine challenge organisation formed in 1946. Its affiliated clubs and associations conduct more than 500 events annually across the country, attracting thousands.

Featured Sponsor

973fm

Brisbane's widest variety of music from the '80s to now! With Bianca, Terry & Bob in the Morning, followed by Hughesy and Kate for the drive home!

Why consumer-focused outcomes are important in sponsorship

?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.