Blog Posts

The silver lining to COVID-19

17 Mar 2020

We’ve gone from living week to week to day to day and now hour by hour as the threat of coronavirus becomes a reality in every Australian city and town. So where to from here for our businesses? It's time to look for the positives in all of this. read more...

How to increase brand engagement

18 Feb 2020

At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...

personalisation orientation Brand Engagement activation ideas

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

business events Melbourne Convention Bureau McCrindle Research changes in technology Melbourne Convention Bureau personalisation Wellness programs Event management event planning event sponsors break-out sessions TED talks conferences face to face interaction

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

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Featured Event

Corporate Cup 2020

The Corporate Cup is celebrating it's 40th year as South Australia's longest running fitness program for runners and walkers!

Featured Sponsor

AAMI

Being with AAMI is like a big sigh of relief. While we can't promise you'll never have an incident, we can bring you peace of mind and make life simpler for you if you do.No one knows what's going to...

How to do a health check on your social conscious

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?