Blog Posts

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

What matters most to sponsors

20 Sep 2016

In a world where the latest digital technologies, automation and personalisation techniques form the new frontier of marketing, it's increasingly important to not lose sight of what matters. While sponsorship has been around for a number of years, it's potential up until now has been untapped. read more...

sponsorship sponsorship seekers multiple marketing channels brand message brand activation business objectives automation personalisation sponsorship proposal sponsorship agreement

Featured Event

A Night Under The Stars

A night out on Sydney Harbour to raise as much funds as possible for the Charlie Teo Foundation in memory of a good friend who passed away to a rare form of Brain Cancer.

Featured Sponsor

FlexiGroup

We provide a range of finance products and payment solutions to consumers and businesses through a network of retail and business partners. This includes interest free cards and no interest ever...

Building trust and advocacy in your sponsorships

Many sponsorships are based on driving people to try a brand, with a catchy slogan and creating awareness on the benefits of that brand. But many brands want a holistic approach from sponsors with advocacy also thrown into the deal.