18 Feb 2020
At a time when brands are trying to rise above the clutter through different sponsorship and advertising programs, there’s two key takeaways I hope you remember. Personalisation and orientation. They're two different consumer focuses that can have far reaching impact on your brand engagement. read more...
Allianz Group is the world's largest insurance and financial services company with operations in over 70 countries. Allianz's 85 million global customers rely on the company's knowledge, global...Read More
Measurement is the holy grail of all marketing activity. Without it, we don't know how far we have come or how much further we've got to go in reaching our target market. The budget for many marketing departments is now set according to the quantifiable outcomes of previous sponsorship campaigns.Read More More Posts