How to increase brand engagement

Author:

Personalisation goes straight to the heart. Sponsors need to create event experiences that are personal. Think about your last event and how you activated? Was there anything in it for the event attendees to own as part of their experience with your brand? Consumers are looking for a way to process their life. Sponsor activations that illicit an emotional response have a direct impact on consumer motivation.

Not only do personalisations motivate, they commit. It is at this level of personalisation that loyalty, fidelity, allegiance and devotion are established, which is what intrinsic motivation is all about (Maddock).

Orientation is another theme to emerge from current research. There are several orientation motives (person, place, time and circumstances). Personal orientation motive answers the question: 'What is in it for me?' and 'How will it help me process my life?'

Similarly, the more disorientation is a factor in a person's life, the more motivating the product/service is to the consumer. My family recently just returned from a trip to Las Vegas. Anyone that's been there and visited The Venetian would know that casinos create the illusion of time disappearing. When a product or service is designed to appeal to the realisation that people have a need to orient or disorient, its headed for success.

Keen for more insights? Want to give your customer-facing team ideas on other ways to connect and grow your business? Email caroline@eventsponsors.com.au

Related Tags

Featured Event

Corporate Cup 2020

The Corporate Cup is celebrating it's 40th year as South Australia's longest running fitness program for runners and walkers!

Read More More Events

Featured Sponsor

AAMI

Being with AAMI is like a big sigh of relief. While we can't promise you'll never have an incident, we can bring you peace of mind and make life simpler for you if you do.No one knows what's going to...

Read More

Featured Blog Post

How to do a health check on your social conscious

While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?

Read More More Posts

CONTACT US TODAY

Let us know where you need support and we'll do our best to help you.