Blog Posts

The hidden formula for attracting sponsors

05 Jun 2019

Too often in sponsorship we forget what we’re in the game to achieve and proposals are sent to sponsors that are all about us and not enough about the sponsor. The more you can tailor your approach with a laser-focus on the sponsors needs, the more successful you'll be. read more...

What does business events look like in the future?

14 Sep 2017

McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...

business events Melbourne Convention Bureau McCrindle Research changes in technology Melbourne Convention Bureau personalisation Wellness programs Event management event planning event sponsors break-out sessions TED talks conferences face to face interaction

How do you save a sponsorship when the event's cancelled?

30 Mar 2017

In the wake of Cyclone Debbie, most events scheduled this weekend across the eastern seaboard of Australia will undoubtedly be cancelled. While these are necessary measures for the safety of event personnel and patrons, how do event-holders and sponsors salvage the situation? read more...

Cyclone Debbie extreme weather events event sponsorship sponsor relationship eastern seaboard of Australia event timeline wet weather contingency Event management

Being a Good Guy

02 Oct 2016

With World Homeless Day on October 10 almost upon us, there's some Good Guys out there in our community who are doing their bit to change the lives of those less fortunate. read more...

The Good Guys Orange Sky Laundry corporate sponsorship corporate social responsiblity free mobile laundry service Australia's homeless community service pay it forward voluteering fund-raising Event management sponsorship seekers strategic partnerships

Featured Event

Fairytales On Ice

Direct from a sell out season in the USA, Fairytales on Ice is skating downunder for its Australian premiere. Produced by Ice Creative Entertainment and presented by Pace Live, you do not want to miss the Ice Skating spectacular premiering in a theatre near you.

Featured Sponsor

Air New Zealand

Air New Zealand is the national airline of New Zealand. For all sponsorship inquiries, please email airnzqld@airlinemarketing.com.au

Planning a sponsored event

When planning an event, seasoned event organisers know that most of the work is done upfront. If you are also looking to also attract sponsors, you have the added requirement of ensuring the event delivers on the agreed benefits.