Blog Posts
How to attract event sponsors in 2021
10 Nov 2020
Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment. read more...
How to keep good sponsors
10 Dec 2018
One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...
The best way to retain sponsors
26 Jan 2018
One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...
What's next for brands in this digital revolution
11 Oct 2017
Brands who understand the value and importance of delivering a consumer experience will not only survive but flourish no matter how much technology takes over. read more...
What does business events look like in the future?
14 Sep 2017
McCrindle Research has recently released the latest findings about the future of the events industry on behalf of the Melbourne Convention Bureau and the results are revealing. To follow are seven trends to keep in mind when planning your next event. read more...
How to make your sponsorship count
14 Jul 2017
Your sponsorship program must be closely tied to your overall business or marketing goals and be well-considered with a long-term strategy in place. read more...
Let the good times roll on
01 Dec 2015
Sponsorship opportunities abound in south east Queensland with the number of events growing year on year. At the same time, sponsors are looking for ways to engage with their target market to enhance their social media activations. The good news is Queenslanders love attending events which is ripe m read more...
The Grass Isn't Always Greener
09 Nov 2015
Sometimes we think our relationships and sponsorships are stale and over. We look to other potential partners as the preferred choice. Often time, we need to look harder at ourselves and what we're doing to cultivate the relationship because it's often the case that the grass isn't always greener! read more...
How to Build Brand Advocates: its hard not to Cotton On
17 Jul 2015
Sponsors have an advantage already because as sponsors of an event, we're already part of something people love. Imagine what would be possible when we apply some of the best practice activation examples served up by Cotton On to our own activations? Who knows where your next brand advocates will co read more...
Featured Event
Voices in Action: Your Stories. Stronger Together
We bring together young people, carers and professionals to collaborate and provide an in-depth exploration of key issues identified by children and young people with a care experience to discuss solutions to improve the care sector.
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Featured Sponsor
Promotion Products
Seeking a Sponsor for Your Team or Event? Promotion Products Has Got You Covered!Are you in search of a sponsor for your sports team, community event, or corporate function? At Promotion Products,...
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Useful Metrics for Sponsoring Community Events
Sponsoring community events is a really effective way to connect with your target audience, demonstrate commitment to social responsibility, and build brand awareness. To make sure your sponsorship investments are worthwhile, it's crucial to track and measure the impact of these events.
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