Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

    Featured Event

    Coffs Coast Food & Wine Festival

    The local food movement is growing rapidly in the Coffs Coast region. This creates an amazing opportunity for a food festival unlike any the region has seen before. The month-long food & wine festival will be full of dining experiences, cooking workshops and one larger celebration event.

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    Featured Sponsor

    Emirates

    Emirates has held sponsorship rights across tennis, F1, football, horse racing, golf, cricket, Aussie Rules and sailing over the years. So which property brings them the greatest exposure and online...

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    Featured Blog Post

    What we can learn from non-for-profits

    Affiliating with a like-minded cause-related organisation underscores the values your target market upholds, establishes your organisation as a valuable contributor to your community, builds your brand and deepens consumer loyalty.

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