Blog Posts

The best way to retain sponsors

26 Jan 2018

One of the biggest questions any sponsorship seeker asks is 'what do you do to retain your key sponsors?' This is the million-dollar question because as we all know, it's far easier to keep sponsors on board than to attract new ones. The answer lies in knowing how to service the sponsor you have so read more...

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

How to make real time marketing work for you

03 Aug 2016

Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...

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    How to do a health check on your social conscious

    While we wait for the virus to loosen its grip on social distancing restrictions, it’s a good time to do a health check on your social conscious. Plenty of companies are embracing community giveback programs in a bid to attract a new type of customer but how many of them are doing it well?

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