Blog Posts

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

Featured Event

2020 Law Institute of Victoria CPD Intensive

An excellent opportunity to participate in a full day exhibition at the beautiful Sofitel on Collins, which attended by 500 lawyers who specialise in family, succession and family law. **Limited speaking opportunities are available.**

Featured Sponsor

PwC Consulting

PwC is one of Australia's leading professional services firms, bringing the power of our global network of firms to help Australian businesses, not-for-profit organisations and governments assess...

What Meghan has in common with charity event sponsors

To truly engage, sponsors need to make it about the event participants – not themselves. ‘Being seen’ to support a charity is not enough. Brands need to build emotional connection with the audience and the only way to do this is to make it about them.