Blog Posts

Lead from the heart to attract and retain key event partners

25 Dec 2019

Applying the strength and power of belief to our sponsorships is critical to gaining the most from each relationship. Merely assuming that good things will come is not enough. We need to proactively apply the magnetic energies of success. read more...

How to keep good sponsors

10 Dec 2018

One of the biggest questions any sponsorship seeker asks is "How do you retain key sponsors year after year?" This is especially important as marketing budgets have already been assigned for the new calendar year. read more...

What makes a brand successful

19 Jun 2017

A brand has the making of success by keeping it real, being aspirational, being consistent and delivering a first-class performance. A brand needs to follow through on the promise made to fans and the Sunshine Coast Lightning are proof of that. read more...

Short-cuts don’t pay in sponsorship

17 Feb 2017

What is the best way to attract and retain sponsors? The answer lies in understanding the sales cycle and applying a little bit of patience in the meantime. read more...

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    Blues on Broadbeach

    Blues on Broadbeach Music Festival is one of Australia's largest FREE music festival held over 4 days on outdoor stages and inside venues throughout beautiful Broadbeach on the Gold Coast.

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    Emily Wallace Buyer's Advocate

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    Featured Blog Post

    How to attract event sponsors in 2021

    Right now you might be doing some forward planning – working out what will get your event back on track after the year we’d all rather forget; and what you can do to attract new sponsors to join you in a COVID-safe event environment.

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