Blog Posts
How to make real time marketing work for you
03 Aug 2016
Real time marketing is driven by the desire to create meaningful dialogue that opens up new possibilities with your target market. read more...
WHAT'S THE BEST WAY TO SECURE SPONSORS?
22 Feb 2016
An obvious blog to write I realise, but this is one of the most asked questions in sponsorship. Whether you have already been working with sponsors or are new to the process, a sponsor's wants and needs are continually changing. read more...
How to attract and retain key sponsorships
23 Dec 2015
We may be more connected than ever but the truth remains - there is a huge disconnect between the wants and needs of event holders, sponsors and their audiences. Here we share the secrets of attracting and retaining key relationships. read more...
Courtship with Sponsors
23 Oct 2015
Sharing the same passions can be the key to developing relationships with marketing stakeholders, facilitators and leaders in fields of industry. It’s about genuine interaction and building authentic relationships, while doing things you enjoy in places where you meet key people. read more...
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National Finals Rodeo
With a rich history and heritage built by the women and men on the land, the ABCRA is Australia's largest rodeo, campdraft, and equine challenge organisation formed in 1946. Its affiliated clubs and associations conduct more than 500 events annually across the country, attracting thousands.
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973fm
Brisbane's widest variety of music from the '80s to now! With Bianca, Terry & Bob in the Morning, followed by Hughesy and Kate for the drive home!
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Why consumer-focused outcomes are important in sponsorship
?So many times we enter sponsorship agreements without enough attention being given to the consumers we are trying to target. Consumers are now integrally involved in sponsorships and play a critical role in their effectiveness.
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